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The Fear of God Athletics collection completes the trilogy of FoG’s brand vision, standing alongside the self-titled and ESSENTIALS ranges. Lorenzo, the founder of Fear of God, made the bold move from Nike to adidas in 2020, and the result is a collection that reflects his unique creative vision.

The initial campaign provides glimpses of the sportswear, featuring photography by Nadav Kander, with Lorenzo as the creative director. The first round of apparel debuted on December 3, following an immersive event, The Athletics Atmosphere, held in Los Angeles from November 30, followed by pop-ups in New York, Shanghai, and Beijing.

The 2023–2024 season lineup includes an apparel line, three performance sneakers, and one slide, offering a diverse range for enthusiasts. Footwear includes the I BASKETBALL, a low-profile 3-Stripe adaptation inspired by the European football Predator model, and other redesigned classics like the Adilette slider, the L.A. Trainer, and the Rivalry 86 Low.

https://porhomme.com/2023/12/fear-of-god-athletics-adidas-2023-2024-season-sportswear-tailoring-jerry-lorenzo/

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